Articles be sure and organize them by categories. Otherwise, it’ll be like trying to find a needle in a haystack. And its critical that they be SEO keyword-rich.
Web forums people love forums where they can discuss things, so give them a place to vent and have their little flame wars.
Polls people also love to be asked their opinions, so give them a place to express it, even if its just a multiple-choice poll.
Games a huge number of people love to play games.

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Frontloading means that you start headlines, paragraphs and links with the most important words. The first words should communicate the subject of the headline, paragraph or link. This is not like writing a novel or a story, where you have time to be coy and not get to the point for awhile. Youve got about a quarter of a second to grab that users attention or he wont read the rest of the sentence. Make the most of that opportunity.
If you do this, and you frontload your writing, especially at the top of the page, users eyes will easily catch the most important info, and theyll keep reading.
Here are some examples of good frontloading:

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