Archive for the 'Search Engine Optimization (SEO)' Category



Another tool you can use comes from pay-per-click search engine

Tuesday 27 March 2007 @ 12:15 pm

Another tool you can use comes from pay-per-click search engine, 7Search. 7Search has a page on the 100 highest paying keywords. Unfortunately, its not perfect. The tool often ‘times out’ and gives you an error when you try to access the page. My best advice is just be patient and try several times to get this listits worth it.




With the decline of meta-tags, keyword density ranges have become very important

Monday 12 February 2007 @ 3:46 pm

With the decline of meta-tags, keyword density ranges have become very important. Theyve also become very controversial. Heres the thing: you want a high enough keyword densityat least 7%–that your keywords rank highly in the bigger search engines, such as Google, Yahoo, DogPile, and HotBot.
But, as we discussed, you dont want your keyword densities so high that they turn your content into over-hyped gobbledygook, nor do you want to raise a red flag when the spiders come crawling over your content. If your keyword density is 20% or more, the search engine will most likely red-flag you for keyword stuffing and penalize you by moving you down in the search results.
Thus, keyword density ranges are controversial. To make things worse, different search engines have different algorithms. One of them might thing an SEO keyword density of 18% is fine, another may not.
The only way a search engine can figure out just what your page is about is to search for the keywords you use. Those keywords don’t necessarily have to be right there on the pagethey can be in the title and in links that will lead to the page. Having said that, though, keywords that appear on your page are certainly the most common way that search engines use to decide what your page is all about. Keyword density refers to the ratio of keywords to the total number of words on the page.
Now I want you to look again at the paragraph above. There are 95 words total, and I used the word “keywords” exactly five times. The keyword ratio for the paragraph, then, is 5 divided by 95 times 100, or about 5.26%. Easy math, correct? You bet.
But how much does that stuff matter?
Well, its not a matter of life and death, but its pretty important. You see, when a search engine compares two pages to figure out which one ought to rank higher, keyword density will factor into itusually pretty significantly. In fact, all other factors being equal (which is pretty much impossible, but let’s pretend), the page with the higher keyword density will generally rank higher.
However, simple as Keyword Density is, it can also get really complex in a hurry. Do plurals or other stemmed variations of your keyword count as keywords? Should stop words, which are those common words you see all the time like “a” or “the,” be ignored when calculating density?
Should you include off-page content, like meta tags and titles, in your calculations? What about keyword frequency or keyword proximity or keyword prominence? And like Ive said before, bear in mind that if your keyword density gets too high, search engines just might realize it and penalize your page.
But now, hold on. Even though keyword densities are getting to be a complex science with lots of complicated algorithms, you can do it!
Keyword densities really are not rocket science, so dont fall into the trap of making things more complicated than they need to be. Go to Google and search on “keyword density.” The first three pages should be ones that provide about 20 or 25 different tools for calculating KWD.
Now all you have to do is pick one that feels user-friendly to you and use it to optimize your web page, noting the results. Now try something else: run a Google search on your keyword, and run the analysis on the first ten sites. Take a good hard look at the results. From this, you should get a good idea how your page will compare with the ten top ranking pages in Google, at least in terms of keyword density.
Heres the thing that frustrates people, though: if you go and do that with three or four different KWD tools, you will no doubt come up with different numbers, but the graph of those numbers will look very similar. Dont worry about it, because the numbers arent the most important thing. You only care how they compare to each other.
Something else you’ll probably discover is that keyword density is not a very good indicator of rank. The top ranking page may have a much lower density than the page at number ten, for example.
Why does this happen, when you work so hard to get your keyword density high? It happens because KWD is only one factor among many. It’s important to a good ranking, but it’s not the be-all and end-all of a good ranking. What you really want to know from your analysis is the range of density values that rank well. Chances are good that if your page is below that range, getting on page one to compete with the big dogs will be tough, and if you’re above that range, the search engines may think youre keyword stuffing and youll be penalized. Just remember, though, the numbers are guidelines you should know, not carved-in-stone rules that forever define your fate. Experiment!
You may hear self-proclaimed website gurus say that keyword density should always run between two and eight percent or whatever the current numbers being quoted in forums across the Internet happen to be. Thats partly true. Those numbers are probably fairly accurate for most keywords. Theyre based on averages and its always good to stick close to an average.
But theres a problem. Heres how the problem goes: the most commonly used letter in English is the letter E. If you wrote a ten word sentence, it would be much easier to use the letter E five times in that sentence than it would be to use, say, the letter Z five times. Letters arent an even distribution. Neither are keyword. Big shock, huh?
Remember what I said earlier about not sounding awkward in your content? Well, the biggest thing about keyword density is that it must read well and sound very natural to a user. Its useless to get a page one ranking if your content is very lame.
Like the letter E, some keywords are easy to use a lot of while still sounding natural. For instance, if your keyword was grass on a site about lawn care, it wouldnt be hard to use grass a lot.
But some keywords just dont lend themselves to being used a lotlike quince. (Its a type of fruit.) Heres the choice to be made: you can use an average range, which will work well most times, or you can spend time analyzing the top ten pages to find the best range for that particular keyword and be sure you’re not trying to optimize for a Z or a quince.
Frustrated? Dont be! It isnt that hard. If youre still confused, check out a competitor’s page in Google’s cache (which highlights the keywords for you) to get a good visual feel for density.
Another good tip is to perform a real person sanity check on your content. Reading your optimized content out loud several times, and try to get a natural flow that will make the copy draw users who will come back. Then take a hard look at your content. If you can substitute a keyword for a pronoun without loosing your flow, do it.
For instance, if your keyword is hammock, instead of a sentence saying, I love to lie in it, say, I love to lie in my hammock.




Articles be sure and organize them by categories

Friday 22 December 2006 @ 7:13 pm

Articles be sure and organize them by categories. Otherwise, it’ll be like trying to find a needle in a haystack. And its critical that they be SEO keyword-rich.
Web forums people love forums where they can discuss things, so give them a place to vent and have their little flame wars.
Polls people also love to be asked their opinions, so give them a place to express it, even if its just a multiple-choice poll.
Games a huge number of people love to play games.




Frontloading: Starting headlines, paragraphs and links with the most important words

Monday 18 December 2006 @ 7:46 pm

Frontloading means that you start headlines, paragraphs and links with the most important words. The first words should communicate the subject of the headline, paragraph or link. This is not like writing a novel or a story, where you have time to be coy and not get to the point for awhile. Youve got about a quarter of a second to grab that users attention or he wont read the rest of the sentence. Make the most of that opportunity.
If you do this, and you frontload your writing, especially at the top of the page, users eyes will easily catch the most important info, and theyll keep reading.
Here are some examples of good frontloading:




However you decide present the news, make sure you give it your own personal style

Friday 27 October 2006 @ 5:50 pm

However you decide present the news, make sure you give it your own personal style. Check out salon.com. Has its own style, doesnt it? Now look at drudgereport.com. Thats another style. Make yours interesting, personal, chatty, fun, unique, or all of these just make it yours.
Make sure your news is relevant, useful to your reader, and timely. Old news aint no news at all, its history! So how do you get news? By:
Subscribe to eZines on your subject or topic
Sign up for e-mail news delivery services
Register to get regular press releases on your topic
Surf the web for new news items
Get news from newspapers, magazines and books
Go to conferences, workshops or seminars and write about what you see and who you talk to




Another great way to build a quick content site is with other peoples articles using a tool like

Saturday 29 July 2006 @ 8:29 am

Another great way to build a quick content site is with other peoples articles using a tool like Article Site Builder.
This tool builds content pages by pulling articles from article site directories like ArticleCity.com and EzineArticles.com




Example of a bad way to use links

Tuesday 25 July 2006 @ 11:14 pm

If you want to read about the latest in cool tricks, check out skateboard
Heres an example of a bad way to use links:
If you want to read about the latest in cool tricks, check out skateboard.com. For the lowdown on which pro skaters are doing what and dating who, you want to see skatefreak.net. And one of my very favorite places to read blog is liv2skat.com.




Editorials are the opinion of someone whos seen as an expert in the field

Sunday 9 July 2006 @ 4:12 pm

Editorials are the opinion of someone whos seen as an expert in the field– (either you or a guest contributor). This makes good content because people like to respond to it, either by agreeing with or opposing the writer. This can make for an exciting page, and youll probably have to moderate it.
Give your people a way to make their views known; put up a bulletin board or guest book on your site. People will come back to read other responses to their comments. And you can use this feedback from your audience by incorporating it into a follow up article in the future.
For instance, is everybody complaining about a new government travel policy? Do an article on it, since clearly thats something people are talking about so they’ll want to read about it.




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