While we cant guarantee results, of course, since a lot of your success lies in your own hands, we wouldnt have written this book if we didnt believe in the power of Google AdSense. A lot of webmasters are making a lot of money off of AdSense, and theres no reason you shouldnt be one of them.
The amount of money you can make with Google AdSense mainly depends on what user needs your Website fills. For instance, a site about womens issues can make some serious bucks on AdSense because of the high level of competition for related keywords.
The CPC (cost per click) is the amount you get paid every time a user clicks on one of those ad banners. CPC rates for competitive keywords can be more than $1, which translates directly to your sites earning potential within the program.
However, if youre in a less competitive market, youll make less moneythats just a fact of life. Still, its unusual to see anyone using Google AdSense report earnings of less than an effective $1 CPM (cost per 1000 impressions), and the average runs in the range of $4-$5 CPM. Some people are making an effective CPM of $15 or more with AdSense. Oh, and best yet, this is all after Google takes its commission.
About that commissioncommission is definitely one thing is thats a little bit ambiguous with AdSense. Google doesnt publicize its cut, and only displays the publishers cut in proprietary member reports, so getting good, accurate information on this has been difficult.
To date, comparisons of AdWords rates with AdSense earnings add up to commissions of between 40% and 60%. People speculate all the time on user boards as to why Google refuses to publish its commission rates, but no one has the answer. It might have something to do with legal reasons or it could just be that Google wants to retain the ability to change rates without having to send out an announcement about it each time, which costs money.